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V22 Media announces trade partnership with German digital media LECTURA

V22 Media, a digital media company focused on the Heavy-Duty industry, is glad to announce its partnership with LECTURA, the worldwide digital media dedicated to heavy machinery and equipment data based in Nuremberg, Germany.

V22 Media will be the media representative for Italian manufacturers, providing them efficient and effective methods for connecting with their dealership and with end-users on LECTURA press media channels.

Emanuele Giovannini, V22 Media CEO, is deeply enthusiastic to partner with LECTURA:

“LECTURA is such a huge and important worldwide reference for anyone who deals with off-highway and heavy-duty equipment. For us, being a partner with one of the biggest Heavy Machinery media is such a momentous milestone and a personal achievement. We look forward to working together because we see in this the start of new advertising opportunities for heavy equipment machinery and stuff”.


LECTURA has been the dealing provider of machine intelligence on the market since 1984. With its numerous media channels (Lectura Press, Lectura Specs and DigiMessenger) dedicated to heavy machines, earthmoving and heavy-duty equipment it attracts 1M visitors from all around the world monthly.

Moreover, LECTURA represents the major database of information and data on off-highway equipment, in particular, it holds more than 152,000 heavy machinery models providing evaluation of machines through online and digital tools. Its extensive database of equipment information offers in depth analysis about market trends, attracting more than 800,000 industry professionals per month. Furthermore, it represents a valuable platform to reach buyers and decision makers operating in the field.

Among the numerous media channels of LECTURA group, its web portal provides the latest news from the heavy machinery industry, exclusive interviews with industry experts, market leaders and manufacturers.

In addition, the quarterly online digital magazine DigiMessenger delivers specially end-users and other professionals that have been sourcing product information around construction, lifting, rental, material handling, transport and equipment in order to assure the highest relevance of information. With three issues published each year in two languages, the digital magazine can count more than 30,000 followers and readers per edition.

Petr Thiel, LECTURA CEO sees great growth and future opportunities in the partnership with V22 Media. As he states:

“We are delighted with the partnership. V22 Media represents a strategic partner for LECTURA due to its understanding of all advantages arising from the knowledge of digital marketing which is the core of our business. Italy has always been a high priority for us as it ranks as Top 4 country by the number of visitors of our buyers guide LECTURA Specs. The collaboration with V22 Media allows us to expand our digital strategy and offer new visibility and marketing options to companies interested in advertising their services and solutions in Italy and also for the Italian companies who would like to explore new ways of showcasing their products on the international market.”

About V22 Media

V22 Media is a digital media company based in Bologna (Italy), whose aim is to bring business and industry executives effective digital strategies and solutions. With its variety of digital channels and marketing services, it offers full coverage on earthmoving and construction equipment, working with clients within the EMEA, American and Australian markets.